De Beers Forevermark Goes Beyond The 4Cs To Individually Select The Most Beautiful Diamonds

diamond in a rock

While all grading reports assess diamonds for color, clarity, cut and carat weight (the standard 4Cs), De Beers Forevermark individually selects diamonds against additional rigid criteria to ensure that only the most beautiful diamonds become De Beers Forevermark.


This assurance comes from De Beers Forevermark's exacting selection process that is so rigorous, less than 1% of the world's natural diamonds can become De Beers Forevermark.

A standard grading report only tells part of a diamond's story, as the 4Cs are only four of the many characteristics of a diamond.

looking diamond

In fact, since every diamond is as unique as a snowflake, even two diamonds with the same 4Cs grade may not be the same, and therefore not equally beautiful.